New Release + Blog Tour + 5-Star Review + Giveaway: By the Hour by Roni Loren

Meet the Author:

Roni wrote her first romance novel at age fifteen when she discovered writing about boys was way easier than actually talking to them. Since then, her flirting skills haven’t improved, but she likes to think her storytelling ability has. If she’s not working on her latest sexy story, you can find her cooking, watching reality television, or picking up another hobby she doesn’t need–in other words, procrastinating like a boss. She is a RITA Award winner and a New York Times and USA Today bestselling author.

Connect: Site | Facebook | Twitter | Goodreads


About the Book:


From the New York Times bestselling author of Off the Clock comes a story of love, hate, and the fire that ignites when the two collide…

Dr. Elle McCray has a plan. Work hard. Be the best. And do it alone. After her ex-husband’s betrayal, she’s learned being feared is a hell of a lot easier than being humiliated. So when trouble personified, Lane Cannon, dares to flirt with her, she shuts him down cold. Too gorgeous. Too cocky. And his job as The Grove’s sexual surrogate is to sleep with patients. No, thank you.

Former escort Lane Cannon has spent enough years with people looking down on him. Stupid. Trailer trash. Rent boy. He’s heard it all. He’s worked too hard to shed his past to let some haughty doctor cut him down. But something about Elle’s ice queen act has his dominant instincts perking up and his body taking notice. He can’t walk away.

After an evening of verbal sparring turns into a night of steamy hate sex, Lane’s ready for round two. But Elle proposes a business deal. How better to keep things strictly physical than to pay him for his services?

Lane wants her, not her money. But he’ll play along in exchange for one thing—all the control. It’s only supposed to be a dirty little fling between colleagues, but these two are about to learn a lesson in love…by the hour.

Purchase:Amazon | Barnes & Noble | iTunes | Kobo

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Tracey’s Review

On the surface, Dr. Elle McCray has it all together. Professional, successful, she’s happy on her own, not needing the friendships or relationships that would require any real emotional investment. Lane Cannon knows what it’s like to be on the outside, and he knows how to read people. Try as she might to make him feel ‘less than,’ Lane can feel the current running between them, and knows that Elle does, too. Lane’s not about to miss the opportunity to find out what makes her tick, and knows just how to do it.

I read a lot of books by a lot of different authors, and while there are some that hit a home run for me each time, it’s likely that I will enjoy some books more than others. With author Roni Loren, though, I know exactly what I’m going to be getting, and that I will love it, every.single.time. I’ve inhaled everything from Roni’s Loving On the Edge series to her standalone reads, and all of them just blow me away. BY THE HOUR, the second book in her Pleasure Principle series, is no exception.

Having dealt with betrayal at the most intimate level, it’s easy to understand why Elle keeps others at a distance. Her holier-than-thou, I don’t need anyone attitude, though, is like catnip for Lane. Living the life he has, he’s pretty much a master at reading people’s tells, and he knows that there’s much more to Elle than meets the eye. What starts out as a sort of one-upsmanship between the two evolves almost immediately into something much hotter, much more intense, than either one was expecting.

It can be difficult to successfully navigate the line between an uncomfortable versus an intensely charged interaction, but Roni writes sexy, emotional scenes with finesse and an eye to detail that draws me in every single time. Seeing Lane and Elle work through the impediments from their respective pasts to get to a place of trust, and to do so with respect, admiration, and finally, love for each other made this one of the best things I’ve read lately.

If you’re looking for a book that features smart, self-aware characters I highly recommend BY THE HOUR. This is an easy 5-star read for me. I can’t wait to see what’s next in Roni’s world, and suggest that you add any and all of her books to your TBR.

Check out the other books in the Pleasure Principle series:


  • $25 Amazon Gift Card

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